2021 in-person events, at risk?
2021 in-person events should be in serious problems. One of the reasons is the number of online events during this COVID-19 event, something we have never seen before. Social media marketing has been fundamental in promoting webinars, job meetings, and conferences. Also, virtual classes, streaming for concerts, series, and movies. So, what is the future of 2021 in-person events? It’s not about being apocalyptical to take care of us. New normality leads us to look for online options. In this regard, Blake Morgan, author, and keynote speaker says:
“The pandemic has thrust virtual connectivity tools into the spotlight, forcing companies to quickly evolve their products to increase bandwidth and capacity. Virtual event platforms have grown in popularity and features, with specialized options for nearly every type and size of the event, as well as every budget. Improved technology allows for more types of interactions and allows event organizers to better replicate in-person events online.”
(Will We Have In-Person Events and Conferences In 2021? Forbes.com, Aug 6, 2020)
2021 in-person events: challenges
The future of meetings and conferences and 2021 in-person events depends on some digital marketing strategies and types of audiences. Is not a secret most of today’s consumers are Millennials. A study by EventBrite reveals that 73% of millennials use online interactions as a path to participation in real life. Social Networks are an efficient tool to express yourself.
With Facebook leading with 2.32 billion users and Instagram with 1 billion, consumers are motivated to live an experience as a form of expression. The strategy is focusing on creating 2021 in-person events an experience worth sharing.
Generate interest in online/ in-person events
Again: there is still uncertainty about 2021 in-person events. Meanwhile, it’s necessary to keep considering virtual classes, meetings, and conferences.
On the other side, a recent study Bizzabo, a software event brand for marketers, highlights that “live events are critical to their success. When surveyed, B2B marketers rate events as the single most-effective marketing channel over digital marketing tools. However, there are plenty of business reasons to host online events (in-person events are usually pricey to make).
How to produce interest using social networks before, during, and after your event? Facebook, Instagram, and Twitter are three great platforms to promote early and create a sense of online community focused on it. Think about a unique #hashtag that allows you to unify the users on the different Social Media platforms. Use it on the event website and the event page on Facebook. That’s a great way to encourage visitors and potential attendees to engage in social media.
Besides, is a great way to foster interest around your business and event. Also, allows you to analyze and track engagement and interactions early. According to Neal Schaffer, CEO and Principal Social Media Strategy Consultant at Maximize Your Social:
“Letting people know your event hashtag in advance is an amazing promotional tool. When people start seeing tweets and retweets and posts that have a hashtag, even if they don’t know what it is about, that hashtag will get people interested in it and going to the event. “
2021 in-person events and online activities have their audience on social media
Today, these occasions rely on their influencers’ followers to continue growing. It’s like word-of-mouth marketing, but in this case, influencers promote events through visual and entertaining content. That’s a great strategy to achieve greater visibility and reach your users. For instance, you can offer discounts or exclusive promotions in exchange for 3 or 4 publications that make their followers take an interest in the event and sign up.
According to Luria Petrucci, Co-Founder of Live Streaming Pros, one of the best ways to promote your in-person or online events is “involving your audience in the process, so that they are fully engaged and feel it is both YOUR PROJECT and theirs.”
After that, for 2021 in-person events build robust online communities. Don’t forget about your future marketing strategies.
The purpose of promoting your 2021 in-person events using different social networks is to create a sense of identity
Online events give a message which identifies with your audience., and let your guests will use to share their experiences. Even before the in-person or online event begins, it’s relevant to create a community that unites your clients and guests. You can use from Twitter to LinkedIn groups to associate your clients through mutual interests. It will allow them to feel connected and create both professional and personal networks.
In conclusion, a corporate event will allow you to be a trusted channel among your clients to create vibrant communities loyal to your business, brand, or person. It all starts with social media marketing.
Need more information according to social media related to online or in-person events? Let us know so we can figure it out!
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