Instagram releases Instagram Reels, which allows creating 15-second video clips with music. Sounds familiar, right? It looks like TikTok, an application to create short and entertaining videos. Tik Tok has attracted a new target as Generation Z and Millenials. In other words, they’re looking for new ways of advertising. It only makes sense to use the most popular social media platform. In addition, promote your brand in order to reach a younger audience.

 

Why use Instagram Reels for digital marketing?

Reels is a tool for Instagram, has the potential to reach an even wider audience – and faster than TikTok. Also, Instagram Reels combines all the best Tik Tok features. Moreover, you can create in the same place regular posts making them more accessible.

 

That’s to say, Instagram is still more popular than TikTok. It reaches 1 billion monthly active users since 2018. But Instagram doesn’t stop there. They have been working to reach an even wider audience. The argument for Instagram Reels creators is a way to get discovered. In other words, like a process to find a global audience.

 

Instagram is already an important tool for marketers because 89 percent of them say is crucial to their marketing strategy. Most importantly, brands with more than 100,000 followers have grown 163 percent in the last two years. Then there is the question of participation rates. Instagram has an incredible global reach, so brands will see those stats rise with Reels.

 

In a 2016 article in Entrepreneur, Jonathan Long stated that “take advantage of Free Instagram Tools as his first tip on how to grow your brand on Instagram. And at the same point still applies.” Therefore, there’s no excuse to use Instagram Reels to promote your business.

 

A history of success

For anyone who has an Instagram, you should know its popular Stories. Its features were also mirrored in another social media app: Snapchat. In the same vein, Instagram Stories has opened up a whole new world for brands to engage with their followers. As a result, a 2019 study by Social Insider found that 51 percent of the brands use Stories to promote their business.

 

Certainly, stories allow brands to showcase what makes them unique in a fun and exciting way. If the response to Stories is good, Reels can be successful. So, the key is reaching the widest audience possible.

 

Instagram Reels tips for business

If your business is looking for new ways of advertising, Instagram Reels could be the answer. So, read the following tips:

 

1. Look for inspiration in other accounts

When you start a creative process, have inspiration is essential. So, look to other Reel creators for inspiration for ideas that you can apply to your brand. Also, ask yourself: What are the other brands doing? Does your competition use Reels? Gossip! You must know the challenges and trends. Do the homework, my friend!

 

2. Make content according to your audience

Adapt the content that you are going to offer on your profile to the audience you want to impact. Further, respecting a style consistent with that of your brand. This format will allow you to reach a more youthful audience. Then, use this tool to create interactive, motivating, and fun content. Go ahead!

 

3. Use trendy hashtags

If you are looking for an excellent diffusion, you should get on the bandwagon of hashtags. Remember that you must have a public profile. Use descriptive tags, trends, or challenges. Besides, always check what the trends of the week are and direct your next creation in that direction. Give it originality to stand out from such a variety of clips.

 

4. Create educational content

If this content fits with your brand, put it into practice. With Reels, you can create educational tips works and generates interest in the audience.

 

5. Show your brand products

Using Reels you can create an interactive catalog section to show the products of your brand.

 

Instagram Reels’ facts

• Instagram’s latest video feature is obtainable in the United States and 50 countries.
• When Instagram launched Instagram Stories in 2016, there were 150 million users. Now, a mere four years later, over 500 million users use stories every day.
• To jump on Instagram Reels early while competition is still low it’s a good idea. Especially since could be giving extra prominence to get the feature off the ground.
• Influencers and brands are already starting to use Reels as a way to promote products. And we think this is only the beginning! Like TikTok.
• Brands will jump on the opportunity to partner with influencers creating Instagram Reels.
  (Taken from The Ultimate Guide to Instagram Reels, Aug 2020)

 

“Instagram is already considered one of the main funnels for digital marketing. With Instagram Reels we could see not only resurgent popularity but also a new way for product advertising that will be an irrefutable aid in gleaning even more success.”
(An excerpt of “What are Instagram Reels? Plus 3 Brands Winning with Instagram Reels”)

 

Differences between Instagram Reels and TikTok:

• Instagram Reels:                                                                

1. A new feature inside the primary Instagram ecosystem
2. Users can create a 15-second video only
3. Reels shared to Stories will disappear after 24 hours
4. Duet and local file upload aren’t currently supported

 

• TikTok:

1. A platform
2. Video time limit up to 1
3. All videos stay on TikTok
4. Users can “duet” with each other and upload songs in the app’s system

 

On the WWFIO website, you can discover more posts about digital marketing trends. Don’t be late! Check this article in Spanish by clicking here.