But, do you think clients only want to connect with other people or simple profiles? If that were all, then, it does not make sense because you can connect with people outside of Facebook. When people follow you, they took that action because they trust that you will help them (Buildire.com, 2016). So, these people have problems that need urgent solutions. Through this, you can increase customer engagement and make consumers happier.

Keep in mind the surveys

You can increase your client engagement by conducting surveys on social networks. And speaking of surveys, these are useful tools to get participation from clients. That is why we collect valuable information about their tastes, interests, opinions, and preferences. Facebook, Instagram, and Twitter have the option of doing surveys to see what we want to know. They are a practical way to make contact with the public. Also, it motivates them to take part in such publications.

The advantage of doing surveys is that they are a kind of eye-catching game for customers. They even are a source of direct information with them. The answers to these surveys serve to achieve a better marketing strategy. That includes new proposals, modifies the existing ones, and keeps the effective ones. It also allows us to:

• Identify the public
• Segment it 
• Personalize the deal with them to achieve greater participation on their part.

It is time to talk about how to build customer loyalty. Go ahead!

3) Customer loyalty

Customer loyalty is not something new. Its goal is to motivate repeat customers to remain so or to buy more with the promise of benefits or rewards. For instance, you can increase customer engagement with point cards, discounts, contests, etcetera. These are the best-known ways to build customer loyalty. In the digital era, there are also premium subscriptions. They provide benefits to their users by paying a modest monthly or annual fee.

Loyalty must also contemplate good continuous attention with these fixed clients. It allows them to maintain them and that they continue participating actively. For example, newsletters are useful for this. You can check every so often their level of satisfaction with the product or service. Besides, you can focus on their interests and needs to feel part of the brand. That is how to achieve the desired engagement.

Above all, conventional communication with your users is a great way to encourage them. For instance, to ask questions, try out features, and stick around. So, increase customer engagement by starting a dialogue. They are far more likely to ask things like: how can I email inactive users? Or how should I use tags? (Intercom, 2020.)

The content that will be part of that loyalty strategy is relevant., So, we take a look at why it is to increase customer engagement.

4) Content matters

What we publish is as important as the brand image, and they go hand in hand in a marketing strategy. The content also serves to generate customer participation. For example, provide interest, innovative, and quality information. Besides, good content marketing differentiates a brand from others. It has to combine an attractive and exciting design. In that way, it will call more attention and participation of the public.

Content enables engaging your customers using an emotional connection. In the same vein, it is an easy way for customers to act on that emotion. So, to turn casual customers into engaged ones, you need more than an attractive price. Or even an appealing product. What your customers need to feel is a meaningful connection to your brand (Lotame, 2020). 

How can you create this connection to increase customer engagement? First of all, you need to define your brand core values, then attach to them. Clients remain loyal to brands that they feel align with their values (Lotame, 2020). A solid set of values gives your buyers a reason to be proud of your brand.

5) Selling experiences to your clients

No matter the product or service you deal with, what you sell is an experience. As a result, a considerable number of sales depends on core values. These values are a part of human behavior and what makes people comfortable. 

It is not about helpdesk solutions, tools, or platforms to improve customer support. It is about the one-on-one communication that you had with your customers (Ian Blair, 2020). That is, if you can not connect with thousands of customers, you can add personality to your voice. So, you can increase customer engagement when you understand that they are not traffic. They are real people with interrogations that need real answers. To help improve your support is, making this service everybody’s obligation.

Any more tips to increase customer engagement? Have you considered other ones in your business? Please share your experiences with us. But, if you need some help to gain clients, choose our services.