Profitable Social Media Contest to Start Implementing for your Brand

profitable social media contest

 

A profitable social media contest to start implementing for your brand is one of the best ways to attract a specific list of contacts. Because social promotions are fun, users find it easy to understand and interact. Above all, social media contests are one of the best ways a business can engage with their followers. Also, build a strong community, generate leads, and sales. If set up correctly, contests have a natural element of ‘virality’ built into them. It means people are rewarding for sharing, and when people share with are rewarded as well.

 

Contests receive a thousand specific entries depending on the prize and the degree of their optimization. So, this is what your brand needs: a profitable social media contest! Besides, Stacey Wonder, a content marketer, adds, “running a social media contest is an amazing way to increase engagement and boost your brand online.” Wonder explains that almost 70% of companies use gamification or contest in their engagement strategy. Therefore, social media contests are so popular because of their potential to reach millions of users and generate a lot of entries. It would be a mistake to pass up this opportunity.

 

 

profitable social media contestHave in mind the contest page

One of the most relevant parts of a social media competition is the contest page. This page is where users come to learn about your contest, be convinced whether to enter or not, and then submit their details to enter.

 

For a profitable social media contest, it’s fundamental to the contest page includes a design that uses the same color and branding combination as on your website, blog, or social media page. It will allow for a smoother transition and continuity between the contest and its different channels. In addition, successful and profitable social media contest pages ought to make it clear:

  • What prize (s) can get
  • Who is eligible to win
  • What users have to do to enter

It should also be when the contest ends.

 

Profitable social media contest conditions

For a profitable social media contest, you must be very clear about your terms and conditions. Do not hesitate to avoid claims that may affect the image of your brand. Many successful competitions do this by setting a countdown clock. It helps create a sense of urgency for users. As a result, they enter the contest, and suspense can build toward the end of the campaign. Besides, a social media contest has a tactic: to give a gift related to your product or service. It will ensure that you only attract users interested in your business and not a generic prize.

 

Meanwhile, consider this advice from Chloe West, digital marketing manager, and freelance writer: “running contests on social media is a great way to get your audience more involved in your online presence, but you want to make sure that you’re seeing results.” Don’t rush to create contests for the sake of increasing sales. Think also about the long-term loyalty you can achieve.

 

 

Some ideas for a profitable social media contest

A great idea for a profitable social media contest is by giving a gift card valid in your business. Also, you can supply a themed prize package that includes a series of your products. However, gift packages and cards increase the number of potential entrants who might be interested in winning. Where you run a contest can be almost as important as the contest itself. It’s because a big part of creating a successful concourse considering who is going to visit it and its location.

 

Social contests have the option to be on your website. Also, you can place it on Facebook pages, Twitter, Wishpond URL, and anywhere you can insert HTML code. A popular option is to run a concourse on both a Facebook page and a company website. Both can show the same contest, collect entries, and attract a single winner. It gives the most exposure to the campaign. 

 

Running contests from Facebook also has the benefit of keeping users. It’s showing to improve conversion and participation rates in the contest. But, before launching your social media contest, be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs. Please, be clear and don’t get in trouble!

 

 

Increase engagement, key in a profitable social media contest

profitable social media contest

Adding features to improve engagement can be what separates a successful contest from a truly successful one. Contests can be customized to include bonus points for:

  • Facebook Like
  • Share on Facebook
  • Follower on Twitter
  • Share on Twitter
  • Like on the business Facebook page
  • Product subscriptions
  • References
  • Video views

 

Providing a method for users to enter and earn more entries is a sure way to receive participation. As a result, a different number of entry points can depend on the size of the question. For example, you could reward a user with one extra entry for a Twitter share. Also, you can give three more entries for signing up for one of your webinars. As well, you can set the deadline for users to be able to re-enter the contest. Adjust it in intervals of a day, a week, a month, etc. Get practical with your audience, they will thank you for it.

 

Relevant content before, during, and after the contest

Letting users enter the contest more than once is a great way to return entrants. The most successful games take advantage of email marketing. It’s possible by automating follow-up messages that provide relevant content and offers. Usually, 1 or 2 messages work best, and can be anything from:

  • Follow-up offers
  • Future sales notifications
  • Upcoming contests
  • Special coupon or discount code
  • Access to a free product

 

A profitable social media contest provides participants with useful content via email. That’s a great way to get them deeper into your marketing funnel. In conclusion: don’t forget to start with an action plan that takes all these options into account. Combine with a next contact cultivation strategy to convert new contacts into sales. Don’t think twice and dare to design a contest that can attract your customers.

 

Searching for profitable social media ideas? Please visit our website if want to find out more innovative digital marketing content. You won’t regret it! You can read this article in Spanish by clicking here. Practice your bilingual skills!

 

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