04
Mar
Drive traffic to your website? It’s useless to have the best webpages with the safest purchasing process if you don’t drive traffic to your website. That’s why today we share with you 10 ways to do this. So, take note if you want to increase the number of visits to your website or online store. As a result, increasing your sales.
Free strategies to drive traffic to your website
First of all, let’s start this list with the free strategies to drive traffic to your website. Pay close attention!
1. Optimize your site for search engines (SEO)
Works at positioning your site in the search results of Google and other search engines. It can help you generate large volumes of traffic for free. Also, remember that each page of your site should have:
- An HTML title tag.
- And a unique meta description tag relevant to its content.
Once your site is ready, don’t wait for Google to add it to their results, submit your site to Google.
2. Create your blog and post with frequency
Having a blog is an effective way to generate traffic. And not only allows you to generate content that will be included in search results. But also posts can be shared on social networks, thus increasing the reach of your brand. Besides, helps you to generate new visits.
But, for this to happen, need to generate relevant publications for your audience. So, do not limit yourself to news or offers from your company! Think about what interests your target audience.
Also, avoid copying content from other sites. Generating unique content will allow you to maximize the impact of the publication. Additionally, increasing the links to it. And sharing the article as many times as it’s possible. As for the frequency of publication, create new articles every 2 or 3 weeks. So, make sure that your blog can subscribe both by Email and RSS. This way, you will be able to transform occasional readers into loyal followers of your blog.
3. Drive traffic to your website with a guest post on third-party blogs
If you have identified blogs that are relevant to your target audience, you can contact them. And offer to write an article for them. Since you are a guest author, in these articles you can include:
- A short personal biography.
- A link to your site.
This technique to drive traffic to your website has two benefits. First, blog readers will notice the link to your site and some will visit it. The second one, this link will also help you rank your website in search engines.
4. Take advantage of social networks
Create profiles for businesses on different social networks:
- Google Maps
- Pinterest.
Don’t forget to include the web address (URL) of your site in each of the profiles. Once you have your profiles, you must create a strategy for these media. As with blogging, the most important is to generate relevant content. And post with a constant frequency. But, whenever you share one of your products or an offer, don’t forget to include a link to your online store. Otherwise, you will not drive traffic to your website.
5. Offer your products in coupon and shopping clubs
Coupon sites and shopping clubs usually have bases of thousands of users. to whom they send frequent e-mails informing about their new offers. So, to drive traffic to your website, you can contact these companies. Then, you can launch a promotion offering your products or services. But, by publishing that, these services usually include a link to the offeror’s website. which will allow thousands of potential customers to get to know your brand and visit your site.
Paid strategies to drive traffic to your website
And to speed up and increase the process of drive traffic to your website, you can turn to paid strategies. Here are some of the best ones:
6. Drive traffic to your website start using Google Ads
With Google Ads, you can publish ads in the Google search engine. That’s to say, positioning your brand whenever your potential customers search. Because the ad may it’s shown only to users who demanded your products, this traffic is of high quality.
7. Create ads on Facebook and Instagram
Facebook and Instagram allow you to publish ads segmenting by:
- Country
- Demographics
- And interests.
But, if what you want is to drive traffic to your website, keep in mind:
Choosing the type of ad remember to promote your website and not your page on the social network.
8. Display advertising
According to 12 South Marketing, banner ads are part of display advertising. In other words, this type of advertising is image-based. That’s to say, these are ads you pay for being displayed in:
- Web pages, usually a web page that your ideal customer base visits with frequency.
- Youtube videos.
- Sometimes on the Gmail menu.
As a result, you can link these ads back to your website.
9. Post ads on online store portals
As in the case of Google, sites such as MercadoLibre, Amazon, eBay, and OLX, among others, allow you to publish ads. This is possible when users search for the products you offer through tools that allow them to do so. In short, this is another interesting way to bring quality traffic to your website.
10. Do email marketing campaigns
Doing email marketing campaigns can also help you increase your number of visitors. You can hire an advertising agency, with different bases segmented by different characteristics. And to which you can send emails. So, don’t forget to include at least one link to drive traffic to your website.
Also, if you already have a subscriber base you can send emails to that base using tools such as MailChimp or Emblue.
Finally, measure the traffic from each source. You can do this by installing Google Analytics on your website. And then, set up the goals and funnels to know at what step of your buying process your customers leave your site.
In conclusion, start today to put these tips into practice to drive traffic to your website. We want to encourage you to practice your bilingual skills and click here to read this article in Spanish.