One of the best tools the market offers for its ability to gather forums where people can share news, and comment on other users’ posts is Reddit. A great tool for your online branding is using Reddit for Marketing because of the quality of its most-read content. It usually ends up in informational portals and is transformed into viral publications.

 

According to Braveen Kumar, of shopify.com, “Reddit it’s a good way to keep your finger on the pulse of the internet”. You can participate in open discussions around shared interests, get answers from highly engaged niche communities, and perpetuate memes.

 

Kumar highlights that with almost 234 million unique users and more than 8 billion monthly page views, Reddit is ranking like the seventh most visited site online. That’s what it’s called “the front page of the internet”.

 

If you’re looking for expanding you’re marketing strategies outside the traditional social media platforms, think about using Reddit for Marketing.

 

Using Reddit for Marketing is a great tool for your online branding?

 

 

Of course, Reddit has kept the interest of its users. It is with approval levels close to sites like Amazon, Twitter, Instagram, and Netflix in terms of monthly visitors. It currently has more than 430 million active users each month.

Reddit has complex rules of the game, requires a lot of work to win over the community that makes up this network. The truth is that being part of this community can bring great benefits such as:

• Increase traffic on the site.
• Increase brand recognition.
• Call to test new products.

 

Using Reddit for marketing purposes allows users to choose for themselves the topics they want to participate in communities called “subreddits.” Unlike Facebook, for example, where branded content sometimes seems intrusive to users of this social network.

 

Important: There are three ways to engage with Reddit to consider:

• Votes in favor.
• The number of clicks.
• Comments.

 

The links in Reddit generate more participation since stakeholders trust this platform as a means to discover new content related to their interests. Upvotes allow users the opportunity to filter out the noise and browse a source of true quality content that they can trust.

 

4 Topics that show you how to using Reddit for Marketing is a great tool for your online branding

 

Reddit is made up of hundreds of sub-communities or forums commonly known as subreddits. Each subreddit has specific topics such as technology, politics, health, food, or music. The home page of the site hosts the most popular posts from each default subreddit. The list is default and includes subreddits such as photos, memes, videos, audios, news, and games.

 

These are the four elements that facilitate using Reddit for Marketing as a great tool for your online branding:

1) The subreddits. When you enter the site for the first time, you see the home page with a summary of the main subreddits. They are subcategories within Reddit, that is, the communities where a specific topic is discussed, as usual in forums. 

Some are very popular and have a large number of users and visits. Others attract smaller but specialized groups and are divided into more than a million communities or subreddits. 

2) Votes in favor and votes against. The platform has a system that allows users to vote on what content they like or not. The points that are assigned to each publication are averaged and this is how they rank or not among the main news.

Members of Reddit, known as Redditors, submit content that is then voted on by other members. The goal is to deliver quality content that will rank at the top of the site’s home page. There are up and downvotes by clicking the arrows on the left side of a post. The more upvotes a post receives, the more popular it becomes and ranks higher in its subreddit category.

3) Karma. It is the reward you receive when you contribute to the community. It is based on the reputation that other users have for you.

This element is key when you using Reddit for Marketing: if you publish content than others value you build trust in your users. You also get karma for comments on other stakeholders’ posts.

4) Reddit Gold. It is the premium program for members who do not want to see advertisements on the portal. It also offers additional options such as: 

– Filtering subreddits from the main page. 

– The possibility to see more comments per page. 

– The opportunity to save and mark the comments they have already read and access to reserved subreddits.

 

Users can also gift Reddit Gold when someone makes a valuable post or comment. Subscription to Reddit Gold is possible by paying with bitcoins. Why don’t you think about getting Reddit Gold as a great marketing tool for your online branding?

 

If you want to make a merchandising research Reddit offers a big audience and potential clients to attract and learn from them. Do not forget to look for your brand to know what is said about you.

 

Let us help you figure out the best strategy using Reddit for Marketing as a great tool for your online branding.