Every modern business owner should be questioning whether to create content in Spanish for their company website.  Does this apply to all U.S. businesses? ¡Claro que sí! Of course, it does! Let’s take a look at some facts below.

After checking these, you’ll see how important it is to create and sharing content in Spanish. There is a huge market force that you don’t want to miss out on. When it comes to increasing your profits, you must think of where your potential consumer’s attention is at. The Latino market continues to grow and it’s a gigantic buying force. Dismissing this demographic impacts business greatly every day.

Create content in Spanish: challenges and opportunities

Although Spanish is the second most spoken language in the United States, it is not always considered significant. However, when you create content in Spanish you are creating content for two powerful aspects:

• Buying power
• Politics
  

The purchasing power of U.S. Latinos has doubled every decade since 1990, as stated by the Instituto Cervantes in 2018. In 2018, the purchasing power of this group was near $1.5 trillion. Which represents 10.4% of total U.S. purchasing power, as reported by the Selig Center. According to the same center, this purchasing capacity will increase to US$1.9 billion by 2023. By comparison, in 1990, Latino purchasing power was only $213 billion.

The purchasing power of the Latino/Hispanic households is too great to ignore, so let’s start creating content in Spanish. ¡Dale!

Create content in Spanish: a target in continuous growth

Latinos have also driven the increase in employment. Between 2009 and 2013, they accounted for 43.4 percent of total job growth. Besides, U.S.-born Latinos led most of that push, according to a Pew Center analysis. For all these reasons, the Latino consumer has become the target audience for some U.S. companies.

It shows in advertising with a great presence on the Internet and television. Besides, a Facebook survey found that Hispanics prefer to consume their content in Spanish. Even when they understand both languages, they feel more comfortable reading about products in their first language. If you want to bond with your Spanish-speaking customers, give them a connection back home. The bonds you’ll build will last forever. Loyalty matters.

Consider creating content in Spanish for your website and social interactions

There are many decisions when you decide to create your corporate website:

• How would I like to sell my brand?
• What services do I want to offer?
• What audience do I want to attract?

There is a factor that is not taken into account very often: the language of your content. Spanish is a good choice! With globalization, it’s necessary to adapt if we want to remain competitive. The world is no longer your colony, your city, or even your country.

We never know when opportunities to do business may arise. Create content in Spanish for your website guarantees a greater reach for your brand.

Benefits when you choose to create content in Spanish

• Recognize the dissemination of your products and the chance of business synergies.
• Strengthens the SEO optimization of your website.
• As stated by experts, by the year 2050, there will be 530 million Spanish speakers.
• Over 100 million of them will be living in the United States.
• Pew Research Center highlights the highest markets with a Spanish-speaking population (79%):

1. 1. El Paso
   2. Los Angeles
   3. New York
   4. Atlanta
   5. Dallas
   6. Orlando

So, you can’t ignore those markets with numbers like that.

If your business is ready to create content in Spanish with quality, contact us. We are here to help you figure out the best strategies to reach more potential customers.