Are you using long-tail keywords? If not, this is why you should

long-tail keywords


Are you tired of trying to position for the same high competition keywords? We have a couple of words to help you solve this problem: Long-tail keywords. Why should you care? Because they can drive very high-converting traffic to your site. Also, you can improve your business revenue a lot.


Most long-tail keywords have at least three words. But, the length itself does not define whether a keyword is long-tail or not. These keywords are usually much easy to position than general keywords. In other words, they are “main keywords.”


If your site is new or if it doesn’t have a high ranking right now, it can take years of hard work to get rank. For example, by targeting less frequent searched terms, such as “make a filter coffee at home.” That’s to say can get to the first page of Google.


Long-tail keyword variations also work. That means Google can understand keywords and related changes. However, this kind of keyword is so unpopular but efficient. Let’s find out why. 


Long-tail keywords: unpopular but efficient 

Long-tail keywords are unpopular. Also, are super-specific search terms that tend to convert well. Why do you call them “long-tail keywords”? We’ll get to that in a second. By now, you should know that the vast majority of Google searches are precise and unpopular (i.e., long-tail).


For instance, Ahrefs’ US database analyzed 1.9 billion keywords. And they found that 92.42% of them get ten searches per month or less. Do you see why less popular keywords are better known as long-tail? It’s because they fall into the long tail of the search demand graph.


Also, you can determine the popularity of a keyword according to:

  • The number of words contained in the search query. 
  • Short queries can be long-tail keywords, and long inquiries can be the main keywords.


To clarify, be careful of your bias. And don’t judge the popularity of a search by the word length of a keyword.


long-tail keywords

How to find long-tail keywords

Here are a couple of fun facts to impress your SEO friends. But now you’re wondering how to find long-tail keywords. Well, one of the simplest ways is to take a general topic and start typing it into Google. Then you’ll see the Google autocomplete suggestions. These will be more specific. And less popular searches related to the general topic that you are watching. You can also see the “related questions” section. And the “related searches” at the bottom of the page.


These suggestions give you an idea of the other less popular (but more specific) searches. That is to say, the way people are searching for that topic. But, collecting these keywords in manual form from Google can take quite a bit of time. So, you may want to use a professional keyword research tool. It helps you find thousands of juicy long-tail keywords in a matter of seconds.


More methods to find keywords

Here are some more methods to find things that people in your sector may be looking for in Google:

  • Get into the minds of your customers. Think about how your customers can search for the products or services you offer. What language would they use? How do they express themselves?
  • Talk to your customers. There’s no better way to know what kind of words, phrases, and languages your customers use.
  • Look at online community threads. Look at industry forums to see what your customers are asking and how they construct the phrases. You can also look at Facebook groups and other social networking platforms.


Ideal for driving traffic and conversions

Why are long-tail keywords key to driving traffic and conversions? By targeting these keywords, you can attract more visitors for the following reasons:

  • First of all, it is easier to position for long-tail keywords. There is a lot of competition for the main keywords, but much less for specific long-tail keywords. For example, it is difficult to rank for “sushi,” but a much easy ranking for “vegan sushi restaurant Florida.”
  • Second, because long-tail keywords tend to be very specific: Someone entering one is almost ready to make a buy or commitment. They already know what they want; they only need to find it. But, someone looking for a general keyword might be doing some preliminary research. Also, weighing up all their options. Of the two search engines, the first one is the one you want your site to visit.
  • Less expensive advertising. If you use Google Ads, long-tail keywords will help you get more for your investment. Competitive keywords tend to have a high cost per click. But keywords with a lower search volume are cheaper and more targeted.


long-tail keywords

Find the right long-tail keywords

Now that you know why long-tail keywords are important, how can you start using them? Unfortunately, there is no single formula for finding and attract traffic and conversions. Besides, you may have to try several keywords before you find one that brings you clicks. But, there are some principles you can use to create a good list of keywords to try. Let’s take a look at each of them:

  1. Know your unique selling proposition
  2. To find appropriate keywords, start by thinking about your business. 
  3. Ask yourself what makes your product or service especially desirable or useful. 
  4. What kind of people need what you are offering? 
  5. Why should they choose you over your competitors?


Keep in mind there are many tool options you can use to search for long-tail keyword lists in your niche. There are some we recommend you:

a) Keyword Magic Tool 

b) Topic Research 

c) Brecha de Palabras Clave 

d) Keyword overview 

e) Google Keyword Planner

f) Google auto-complete function


If you need this type of service in your business, visit us. We’ll be glad to help you. If you want to read this same article in Spanish, just click here.


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