Invest your free time to grow your social media platforms

grow your social media platforms
If there is one thing that the Covid-19 pandemic has made clear to us it’s the importance of social networks. Especially for the development of digital marketing strategies in business and social campaigns. Somehow the time at home led us to rethink many activities in the digital ecosystem. And if you are still one of those who are forced to stay at home, take advantage of that free time. So, let’s work on how to grow your social media platforms.
As you know, social media offers various benefits to brands and business owners. That’s why Twitter, Facebook, Instagram, LinkedIn, and Snapchat are constantly updated. And they expect you to, too. It’s in that free time that you need to figure out what to update to meet your social media goals. Here are some social media strategies that will save you time and money. They will also help you gain exposure, followers, engagement and improve conversion rates.

How to grow your social media platforms?

Social media isn’t for connecting with people. They are also a powerful tool for both conventional and online-only businesses. And both businesses cannot be indifferent to 2 billion monthly users on Facebook. And another 800 million on Instagram.
grow your social media platforms
But, the way to grow your social media platforms it’s not only with a large number of followers. That is, the key is in the relationship. Almost every brand has a social media account to engage with its audience. And grow their presence on social media. But they must transcend to make them know their brand better. Also, drive traffic that generates conversions. The only way to reap the benefits of social media is to understand how to grow your social media following. And that’s what we’ll look at next.


Analytics helping the way to grow your social media platforms

Social media amplifies the marketing strategy of brands in the digital world. You should know that many methods that can help boost your social media presence. Let’s take a look at some considerations that help to grow your social media platforms.


Take advantage of your free time to get to know the trends

Try to publish information that is current and relevant to your target audience. This way you will give your loyal and potential audience reasons to see your posts. Then, once they are attentive to your social networks, it is very likely that they will visit your website. To learn more about trends, there are tools like This, supported by Google custom searches, shows results for Facebook, Twitter, Tumblr, and LinkedIn. You should also consider This search tool allows you to review the performance of the keywords you chose. Especially for your social networks. As a result, it offers analytics that will let you know which people to follow. You will also be able to discover sentiments associated with those keywords. And the posts that have the best results.


It’s worth clarifying: every effort to grow your social media platforms needs goals. In other words, this knowledge of trends helps you to:
  • Have an exact idea of what you want to achieve.
  • Save time and resources.
  • Know your audience better under their demographics, location, and interests.


Leisure is useful to start following relevant accounts or profiles

By starting to follow accounts with an added value you will help the legitimacy of your brand. When you follow real accounts of real people you increase your social media presence.  Besides, likely, that many of those people will also follow you. So you have a lot of homework to do by getting in the loop with those accounts.
grow your social media platforms
So, once you get on the same wavelength as the relevant accounts you can start posting useful content. But don’t forget to interact with that renewed audience. This way you can appeal to their interest. And please: try to respond to their posts or reply to them when they comment on your posts. This is because the idea is to connect with your audience and make them connect with your brand. Besides, this way your audience will want to know more about it. For example, by visiting your website or reading much more of your publications. As a result, you are giving them what they want to see or do. So, congratulations, you’re on your way to strengthening your engagement.

Q&A helps to grow your social media platforms

One strategy that helps the growth of your social media platforms is to hold Q&A sessions. This way your followers will have a direct relationship with your brand or business. For example, Instagram has implemented features in their Stories with this marketing tactic. And with this premise, the return for gaining followers is evident because:

  • You answer questions that loyal and potential customers may have.
  • You will increase their engagement with your business.
  • Your audience will feel closer to your brand by having most of their questions answered.


In conclusion, make sure that each answer is unique and targeted to each specific person. This way you can create a loyal customer base with a frequent presence on your social networks. However, keep in mind that growing your social media presence may seem daunting at first. The key is to engage with your audience and not miss important moments. For example, constant questions about a product or a controversy about your services. You must also not forget to maintain constant motivation when they share what you post. As a result, you should strive to create content that deserves to be shared.
Spending your free time giving your team these guidelines will stimulate their proactivity. It’s also an opportunity to change your strategy on each platform as you go along. Do you know of other alternatives for growing your social media platforms? Share them with us. Remember that you can read this same article in Spanish by clicking here.
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