There is a buzz term going around and we are making sure you stay current. This term refers to all the commerce that is taking place nowadays through Social Media platforms. If your business wants to stay up to date with the latest tools for getting to more customers, you need to learn all about, Social Commerce!
What is Social Commerce for Business?
You may be reading about this concept for the first time. Social commerce for business has to do with social networks and e-commerce. In other words, it’s an online commerce that uses social networks as sales channels. Therefore, you can consider social media as a place from which to push towards your store.
In other words, according to Investopedia:
- Social commerce promotes products and services through networking websites.
- The numbers of retweets, likes, and shares are measures of success for social commerce campaigns.
- Social commerce also seeks to engage online shoppers by offering expert product advice and support.
So, social commerce for business is a great commitment to your venture, right? Keep reading, you don’t want to miss a thing.
Differences between e-commerce and social commerce for business
The main difference between e-commerce and social commerce is in the sales cycle. For example, the sale in an online store is produced from a search by the user who consumes it. In the same vein, selling via social commerce comes through social relationships between users.
On the other hand, forums or networks permit the buying of products or services in social commerce for businesses. The positioning or advertising does not influence this sale. Here we talk about sharing content disseminated voluntarily by users. For example, social commerce for business it’s vital to work on:
- Brand lovers
- Brand ambassadors
So, there should be no doubt about developing social commerce for business. Moving on!
Keys for social commerce for business
There are important points of social commerce that we keep in mind if we want a successful strategy. They are as follows:
1) Choose social networks
In most social networks, if not all, you can exploit its sales utility and put it at your service. But you have to choose it well. It has to be the same one in which you develop your social media marketing plan because that is where your target is. For instance, Facebook, Instagram, or Pinterest are ideal. One of their goals is social sales.
2) Multidirectional web
Conveniently that you do not leave all the weight on the social network itself. Remember that we have said that social commerce consists of a social selling cycle. Therefore, it’s essential that on your internet site, you favor this user journey. How?
- In the products tab, leave th
e comments open.
- Establish a rating system for each product (social rating, stars, for example).
- Allow your product can share on social media.
- Make the social buttons to share on the networks well visible.
- Power to get reviews on Google or other platforms.
3) Consumer with more knowledge
Always keep in mind today’s consumers are more experienced in online shopping. They know better the products and services they want. Before deciding on yours, they will have traveled and compared other similar ones. They won’t always buy you for who you are. But sometimes it is enough for them that the service provided is what they need.
4) Personalized sale
If you have an e-commerce, we already know that this part seems complicated to you. But don’t think about customizing only on price. However, there are other ways to do it, like discounts, referral programs, and memberships. In short, it seeks to keep your customer by offering personalized sales.
Profits of social commerce for business
Now that we have been talking about social commerce, would you dare to say what advantages do you see for it? You can do it in the comments at the end, of course. In the meantime, let us detail some of them:
- You generate trust between your community and your potential clients. It depends on the recommendations that others make of you promote it.
- Because of what we said, your reputation increases, and that feeds back confidence and boosts sales.
- Improve engagement on your social profiles. It makes you more visible on social media.
- Even if you don’t do direct sales social commerce, you push the sales of the products or services on your website.
- It differentiates you from the competition. Most brands still do not have a defined strategy on this issue.
Social commerce for business offers innumerable benefits for your brand: from increasing sales to driving traffic, to increasing client engagement and website traffic. In addition, Social commerce for business it’s only beneficial when you have done it correctly. Articulate a concrete plan, and don’t be afraid to take risks and invest a lot of time, effort, and money.
Moreover, social commerce businesses agree that it’s more than worth it! As you see with the explanations, you can also start to draw up a strategy and put social commerce for business at your disposal. In conclusion: don’t think twice and jump into it before your competition overtakes you!
Are you interested in more social commerce tips? Let us help you at We Will Figure it Out!
Would you like to read this same article in Spanish? Click here.