Getting the attention their content deserves is one of the biggest challenges facing marketers nowadays. The reason is simple. If no one reads your content, you have no chance of succeeding with content marketing. In this post, we show you how Google rewards consistent content. Also, you’ll discover how to create content that appeals to your audience. As a result, it ranks high on Google based on data and research.

 

But, why is search traffic important to marketers? Because it is the real deal, and we will tell you why in a nutshell. First, ask yourself this: What process did you take before you got to the product you finally choose? We bet you did a Google search to find out exactly what your options are and what is the best choice among them. You are not the only one doing this. Everyone is. That’s why content is so important! 

 

Google rewards consistent content with good rankings

 

For most people, a Google search is the first thing they do before making an online buy. It means that if you want to get excellent results with your content, you should work hard to rank it on Google. In other words, Google rewards consistent content. 

 

Research by Rand Fishkin shows that Google accounts for about 57.8% of online traffic, following by Facebook and YouTube, with benchmark traffic of 5.2% and 4.8% each. It shows that Google remains the platform to beat. It happens when it comes to getting people to discover their online content.

 

Not only does Google’s traffic dwarf other sources, but it continues to grow. Take a look at BuzzSumo’s Content Trends Report. Google sends twice as much traffic to publishers compared to social media traffic.

 

Google Traffic Statistics

Traffic from Google is the most efficient way to generate visits to your content. That is not a secret. But how is it that Google rewards consistent content with traffic generation? Most marketers now turn to Google to generate organic traffic to their content. Because of this, competition for the first place in search engine result pages (SERP) grows audiences.

 

SERPs means you must do more to outshine your competitors. Also, attract those Google visitors to your website. These are the steps you need to take to create content that ranks high on Google, according to science. But now it is time to go deeper into content consistency as a fundamental element.

 

Importance of consistent content creation

Google rewards consistent content based on two things: consistent quality and frequency. In this vein, it depends on writing in a recognizable tone of voice. Also, reflecting your brand values, design, and regular posting on the right channels. As a result, your audience can come to rely on you as a source of insight and important information.

 

According to Matt Hodkinson, veteran inbound and social marketer, with consistency, you will:

• Start to become established as a brand authority. And a thought leader within your niche.
• Strengthen your brand identity, ensuring it immediately recognizable. Both brand engagement and brand awareness will expand when your message arrives.
• Connect with your target market across online platforms and content channels.
• Boost your SEO, as Google favors websites with fresh, relevant, and original content.
• Allow your audience to depend on you for great regular content.
• Get not only more organic and repeat traffic, but give visitors a reason to return.
• Boost conversions by capturing information for leads. For example, in an email address, in return for a research paper or ebook.

Publish long-format content

Gone are the days when you can publish a 500-word article and get a prominent place on the first page of Google. That’s not the case today. That’s because users are smarter and appreciate content that goes deeper. Besides, they want to solve the specific problems they face.

 

Because of this, Google rewards consistent content in long-format. In short, long articles rank higher on the first page. Recent research by SEMrush supports this. It also found that there is a correlation between:

• Content length
• Social actions 
• Backlinks 
• And traffic.

 

SEMrush’s investigation found that the average blog post in 2019 is about 1,236 words. That is 53% longer than the average blog post length about six years ago. But not only that. Bloggers who post content of more than 2,000 words report 55% more results than those who do not.

 

From the following, you can see that Google rewards consistent content when it’s long. It’s a strategy you should use to rank higher. Also, when publishing long-form content, you:

• Become known as an expert and authority in your field.
• Make your content attractive and worth sharing.
• Rank high for your target keywords in SERP.
• Improve your brand awareness.
• Get more audience for your business.

Google rewards consistent content when it’s frequent and stays on brand

Although a piece of content can generate traffic on its own, you need to maintain frequency. Also, you hope to get consistent results. When we say “consistent,” we mean post often and stay on brand.

 

Post your content often

When you post content often, it depends on the size of your company, your target market, and your goals. But you should publish content several times a week or more, at least two to four times a week. So how do you create consistent content to rank high in Google? And what it seems? According to the data from a HubSpot study, brands that were published 16 times a month saw 3.5 times more traffic. In comparison with brands that post content once a week.

 

In the same vein, talk about the frequency to offer content can be a big issue. To start, you’ll need to come up with a great content strategy and publishing plan. Then, covering all platforms with a whole host of different interactive content. It includes social media to emails, video campaigns to weekly webinars, and your blog. For example, online courses, whitepapers, or ebooks that add value to your business. Think about daily, weekly, monthly, quarterly and annual content (Influence Agents, 2020).

 

To sum up, try to post at least 10 to 12 times per month if you have B2B and B2C businesses. If you can publish between 12 and 16 blogs monthly, your brand can generate 4.5 times more leads than others. Take the risk. It’s worth it! 

 

Stay on brand

Google rewards consistent content when your brand delivers the same message on platforms. For example, magazines, newspapers, TV and radio spots, and social networks. That is to say, consistency is powerful for these reasons:

• Use the same rules, policies, and procedures across all touchpoints.
• Keep customers happy throughout the entire client journey.
• Help in forming trusting relationships between brands and their consumers.
• Create promises, also ensure customers to recognize the delivery of those promises.
• Share your messaging around central themes. And ensuring consistent delivery (BKA Content, 2020).

 

And last but not least, don’t forget SEO as a crucial element for consistent content. Pay attention, please!

 

Consistent content helps your brand’s SEO

The composition of your content also determines how it will work in search engines such as Google. That is because the structure of your content affects the user experience. Also, it affects the time they spend on your blog. If your content is well structured, anyone who comes across will likely take the time to read it. That way, it will show Google that it is a relevant article and will work well in the search engine. Otherwise, your content will not survive the stiff competition from search traffic.

 

Every brand needs to manage its daily tasks to remain relevant. In the same vein, Google rewards consistent content when it has excellent SEO practices. So, to continue applicable, make sure you structure your content is good practice. Consider it as a salesperson.

 

But there is a strong correlation between the performance of content and the use of H2, H3, and H4 tags. That’s to say, well-structured content with these SEO attributes performs better on Google. 36% of content with H2 and H3 tags performs better in traffic, resource sharing, and backlinks.

 

In conclusion, with a good SEO content structure, you:

• Make it easy for search engines to read and understand what your content says.
• Allow users to navigate and digest your content without problems
• Increase your ranking and ease of use.

 

Any more tips on Google rewards consistent content? Let us know in the comment section below. We are here to help you figure it out! 

If you’re wondering what this article would look like in Spanish, click here and practice your bilingual skills a bit.