Today, more than ever, health is one of the topics that occupies the agenda of all kinds of companies and media. Not to mention medical care. And the number of products and services that appear every week in social networks. And the fact is that health in times of pandemic and concern for selfcare goes beyond being a business. That’s why today we’ll talk about some medical care and selfcare marketing tips for this year.
Now you know you need to be up to date on the top health marketing trends in 2021. That is, these somehow make them grow and trust in healthcare organizations. The example of this has been the management of Covid-19 from the public and private sector. But it’s difficult to know which marketing trends in healthcare make a difference. This because by the time one of them is implemented it may already be outdated.
Join us then in these marketing tips for health and self-care in 2021. And at some point will be useful for your venture.
An approach to medical care and self-care marketing in 2021
Searches related to healthy lifestyle habits on Google and social networks are growing. This represents a great opportunity for brands to be there and be useful. Especially in these uncertain times mediated by the pandemic. Trends in search engines and platforms are the reflection of new consumer habits. In other words, the expression of the growing interest of users in products. Also in services oriented to healthy lifestyles.
Medical care and self-care marketing is not only interested in users’ physical condition. It’s also a manifestation of changes in consumer behavior related to their wellness. For example, about the food business, cosmetics, physical activity, and prevention. Let’s take a closer look at the health marketing strategies that will set the tone for the rest of this year.
Medical care and selfcare marketing tips
Health is vital, especially with what is happening and with what Covid-19 has left us. That is to say, it is no longer a matter of concern only for certain ages or physical conditions. This pandemic showed us that prevention campaigns at all levels are no longer an option… but almost an obligation. So if your brand has to do with self-care you should consider the following tips:
Take into account the pain points
Health will always be a priority. At first glance this seems more like a life maxim than a tip. But what we want you to keep in mind is your products or services should be targeted to particular ailments. This is better known as pain points*. And they are patient problems related to new conditions. In other words, this requires a commitment and relevant information about treatments. Besides medical specialties. And it is something that medical care and selfcare marketing should always keep in mind.
On pain points Ricardo Moreno Torralba, a specialist in marketing and strategy in the healthcare sector, notes:
“Finding them, resolving them and transforming them into opportunities is crucial to have a good sales pitch. The analysis of specialized blogs, meetings with the medical team, surveys or active listening in social networks are a good start to detect them”.
Go for the reviews, Google will reward you
This is one of the most recent trends in the healthcare sector related to search engines. According to SearchEngineLand, “85% of consumers trust online reviews just like personal recommendations”. Based on this research, a potential patient needs one to six reviews to book a medical appointment.
However, when users turn to online reviews, you must take into account their veracity. In other words, you should investigate reputation of the practice and the providers. Take advantage of this health marketing trend that seems to be here to stay. At least until some Google algorithm update changes the rules of the game.
Teleconsultations as an extension of good customer service
Virtuality must never be above the concept of customer service. So, it should enhance it, and the pandemic must have taught us that lesson. This is where teleconsultation or telemedicine comes into play. And although it has had positive results in the care of chronic patients, there is still much to do. For example, there is room for improvement:
- Care times
- Technical capabilities for connecting with patients
This would allow for better profitability, increased credibility and reputation online and offline. Likewise, with updates in information and personalized attention. This would bring a true healthcare experience into the home. So, from a health and self-care marketing point of view, this is a task you should work on relentlessly.
Reach out to serious and responsible influencers
Medical care and selfcare marketing will always look to social media to reach the audience. And to build loyalty and offer them what they really need, it is not superfluous to turn to influencers. But be careful, in the field of health you have to be very responsible and not just anyone is good for this purpose.
The key to having good influencers in selfcare and prevention is that they are aligned with your target customers. For example, doctors, nurses, pharmacy regents or trusted brand suppliers. As a result, your audience will engage with the best practices they suggest and even thank you for it.
Do you work in the healthcare sector or is your venture in medical products? Do you have other medical care and self-care marketing strategies we should consider? Leave us your input in the comments box. And if you want to practice your bilingual skills, read this same article in Spanish by clicking here.