If there is one trend that characterizes today’s lifestyles, it is that of dog and cat care. With the number of pets accompanying so many people, the pet care sector is becoming relevant. So much so that it has a turnover of billions of dollars almost all over the world. That’s why this time we will talk about pet care marketing. And your Doggo and our readers’ pets will recognize the benefits of these strategies.
How to generate pet care marketing strategies
1. The pet care marketing must be personalized
Both the health and pet sectors focus on personalized attention to their clients. And no wonder, since dog and cat owners usually give great importance to them. Also, they do not skimp on resources for the health and care of their pets. It is even quite common for them to consider their pets as their own children. So, with this in mind, the mission of your business is to give a personalized treatment as much as possible*. For example, this is very common in stores and small businesses. Because that creates bonds of trust with their customers. In this order of ideas, the so mentioned customer loyalty comes into play. That is to say, this will depend a lot on the face-to-face and online treatment you give to your users… and, of course, to their pets.
2. A constant learning process on both sides
3. Entertainment is one of the best strategies
Pet care marketing finds entertainment to be a great advantage. As a result, cat and dog grooming businesses are starting to be fun. Your business should take advantage of this by creating and sharing fun content. In other words, make the most of your website, social networks, and blog with this content. For example, organize contests on your social media profiles. In these you can ask your followers for funny photos of their pets and offer them prizes like:
- Discount codes for online purchases.
- Discounts of a certain percentage on purchases or services in your physical store.
- Gift of a treatment or product
- Share a funny photo of dogs, cats, or other pets every day.
- Publish articles on your corporate blog about why pets do funny things. For example, when dogs chase each other’s tails or cats play in cardboard boxes.
You already know how to keep your customers’ loyalty and attention. Then it’s time to move pet care marketing to the virtual and face-to-face plane. Read on.
Digital or traditional marketing for your pet care business
If you have a pet care store, your marketing orientation may differ from an online business. Now with the dynamics of virtuality that the Covid-19 has brought us, eCommerce is king. But with the characteristics of health care for pets, the physical store is necessary. So it’s not about shopping for the best pet care marketing. We’re going to layout for you the considerations of a physical business versus a digital store.
A physical pet care store
An eCommerce for the care of your pets
In the case of an online business, the initial investment is lower. Even the setup of that eCommerce or landing page could be almost free. Even more so when there are so many tools available on the net that allow you to take those first steps for free. Or at least with relatively modest investments. But one of the obstacles would be that at the beginning it is much slower. Also, you will need a constant and prolonged promotion. So, you must resort to SEO optimization and positioning with all the tools that this implies. For example, publications in social networks, blogs, forums, and online paid advertising. In other words, an effort focused on creating content, conversions, and sales.