It’s women’s history month! And in We Will Figure It Out we want to recognize the importance of women in marketing. Because without their work, and dedication, today’s marketing would be nothing… At least like what it is today. Little by little, women have been reaching positions of relevance. Also, they paving the way to a more inclusive industry where they can reach the position they deserve. This is why we want to highlight these powerful and inspiring women. Women in marketing are leaving their mark in our industry: Keep an eye on them!
Arianna Huffington: one of the women in marketing to highlight
She’s arriving as a Greek immigrant to the United States. The co-founder of The Huffington Post has become one of the most important women in U.S. media. Also, Arianna is an economics graduate of Girton College, Cambridge. She began her career as a political commentator and writer.
In 2005, with Kenneth Lerer and Jonah Peretti, she started the online newspaper and blog. As a result, that won its first Pulitzer Prize in 2012, thanks to a national report by David Wood. This blog is well known as the “most powerful blog in the world.” This is how AOL acquired it for 315 million dollars. And leaving its co-founder as head of The Huffington Post media group. In that way, integrated its contents to those of AOL, increasing its visitors to more than 25 million.
Time Magazine included Huffington in the list of the 100 most influential people. And, since 2009, she has been part of Forbes’ list of the 100 most influential women in marketing. Since 2011, after the sale of Huffpost, he has been a member of the Board of Directors of El País. So, the Spanish newspaper announced his digital transformation and make it more international.
Tyrona Heath: Market Development at LinkedIn Marketing Solutions
Tyrona ‘Ty’ Heath has worked for some of the top companies in the technology industry, from Google to IBM. She currently works at LinkedIn. And she specializes in expanding education on different marketing solutions to empower clients.
Because of his work, she was able to create a book. Its name: “Marketer’s of Tomorrow: a step-by-step toolkit for doing Inbound Marketing.” Also, she states that being direct, confident, and bold is the key to becoming a marketing leader.
Tyrona Heath stands out for her assertiveness and her boldness. Also, her confident attitude has played a major role in her success in inbound marketing. Besides and social justice. “To take the next step in your journey to the top of the marketing field, don’t be afraid to say what needs to be said… And do what needs to be done,” concludes Ty.
Lisiane Ndong supports women empowerment
In the world of women in marketing, Lisiane stands out as a Customer Success Manager. She works at Searchmetrics, the leading global enterprise platform in SEO analytics. And in Content Marketing too. Also, she’s a Lecturer in Digital Marketing at Pearson College London.
Before joining Searchmetrics, she worked at The Insiders. So she’s responsible for managing local and global Influencer Marketing campaigns. For example, for FMCG and Consumer Electronics companies (Samsung, Nestle, Panasonic). Ndong is also dedicated to supporting women’s empowerment. And it’s possible through mentoring at Cherie Blair Foundation. Besides she promotes Women of the Future. In her spare time, she loves social pursuit, fitness, and wellbeing.
Olga Andrienko, Head of Global Marketing at SEMrush
Andrienko and her team have built international communities in the online marketing business. Olga has expanded SEMrush brand visibility in the markets of over 50 countries. She’s also a Judge of content and social media awards in the USA, UK, and Europe.
Olga is one of the 25 most influential women in marketing by TopRank. Besides, she speaks at major digital marketing conferences. And her quotes on user behavior appear in media such as Business Insider and Washington Post.
Andrienko adopted agile marketing philosophy and Scrum framework. So, increased teams’ efficiency to launching campaigns each week. “I bring change and challenge people to grow. I assign tasks that seem impossible at first, broadening the horizons of my team’s minds. Working with me can be exhausting, but it’s rewarding,” highlights Olga.
Maryam Banikarim, Head of Marketing at Nextdoor
Maryam shows organizations how to shift mindsets. Also, and how to build themselves through the lens of purpose. She’s one of the women in marketing best known as a fearless force for change. And she has a track record of creating and leading successful brands such as:
Banikarim demonstrates how to define your purpose. In the same vein, how to differentiate your brand, and make the case for change. Besides, rally the troops and share it with the world. She is also sought after as a thought leader on transformation. In other words, she stands out for:
– Purpose-based branding
– Multicultural marketing
– The changing role of the CMO
– And women’s leadership.
To sum up, Maryam is a catalyst for any organization that’s become purpose-driven.
Most of the women in marketing bring us catching creativity
In women’s history month, the women in marketing bring contagious creativity. And give us consistent optimism about our abilities to make the impossible possible.
Companies with women in leadership positions report higher profits. Even greater employee satisfaction. During the midst of the health crisis, this issue marks a turning point in the search for a more egalitarian world. All because they can contribute to the growth of organizations. As well as for society in general. Thus, the impact of women in marketing becomes relevant.
When a leader demonstrates her value, there is nothing to stop her. For instance, from driving change wherever she works. Whether she is running a company or her counterparts are helping to unlock her potential. In conclusion, they have the opportunity to contribute their knowledge.
Do you want to share any more women in marketing? Please let us know in the comment section below. And, if you want to read this article in Spanish, just click here